How to be successful with PR in the Nordics

There is a growing interest among companies to test their products in Sweden and other Nordic countries before moving on to the rest of Europe. Largely because we are far ahead in terms of technology and innovation. Brands such as Spotify, Minecraft, DICE, Avalanche, TrueCaller, and Angry Birds have focused world attention on us.

What do you need to keep in mind to be successful with PR and communication in the Nordics? Our German partner agency Storymaker interviewed Mikael Westmark. Read more on their German blog: