Top ten tips for global communicators
The tech PR sector continues to see healthy growth. The industry grew by 5% in 2019 and there is no sign of it stopping.
Still, the tech agencies sometimes have to defend their business models with policymakers and pressure groups. So it’s important to know how to roll out and run a successful global communications program that delivers impact in relevant regions.
But where should you start? What kind of agency model will deliver the best results?
Fiona Goldsworthy Amusin, Deputy Managing Director, Business & Technology and Head of Global at Brands2Life, summarizes her top ten tips when considering a global communications program.