Can you sleep any better at 36,000 feet?

What do you do after conducting a thorough shake-up of a sleepy mattress market? You focus on new usage areas for the same technology, for example airline seats. Today our client Simba Sleep presented Simba Air-Hybrid, a new advanced airline seat where you can control the temperature, humidity and simulate weightlessness at an altitude of 36,000 feet.

The Air-Hybrid prototype is developed after consultation with sleep psychologists and the world class footballer and Simba Ambassador Gareth Bale who spends a lot of time in the air. Time that he rather would have spent sleeping and recovering.

Simba is now in final discussions with airlines who are keen to adopt the Air-Hybrid technology in aircrafts internationally. The next step can be other modes of transport including trains.