I lead the agency and also work as a communications advisor and coach.
For more than 30 years, I have been working as a PR consultant, communicator, corporate spokesperson and journalist. Today I use this knowledge to manage client projects within a variety of sectors – and not the least to train and support organizations and individuals to become better communicators.
I work intensively with media training, spokesperson interviews and creating short corporate videos to strengthen the customers' brands.
At Ericsson, I was the company's global spokesperson on EMF health and safety ("radiation") and Corporate Social Responsibility (CSR). My work there also included strategic communication, media and message training, issues and crisis management, etc.
I was previously vice-president, partner and one of the two founders of PR agency Hill and Knowlton in Sweden, and before that at "OM Group", the Stockholm Options and Futures Exchange (today NASDAQ OMX).