Westmark becomes global partner of Product of the Year
Published Sep 23, 2009
Product of the Year is the world’s largest award for innovation in fast-moving consumer goods. It is a marketing concept that gives consumers the opportunity to vote for new products from large retailers. Product of the Year is now set to be launched in Sweden, and Westmark Information is one of their global partners.
L'Oréal and Reckitt Benckiser are among the well-known competing brands, but together with Product of the Year we are now seeking for more Swedish producers to join the award. The products will compete in different categories, e.g. yoghurt, lotion, shampoo and detergent, and products entering the award must have been launched on the market relatively recently.
Product of the Year will be the largest consumer survey ever conducted in Sweden. 4,000 Swedish consumers will vote for the year's most innovative consumer products and the winning product can then use the logotype in its communication during one year, to influence consumers in supermarkets to buy the products.