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Networks

Publicerad 7 aug 2007 | Mikael Westmark | Kommentera

Westmark Information is cooperating with a number of different communications agencies in the Nordics and the rest of the world. We select the best partners for a project based on the clients' need. We take full responsibility for coordination across the region and make sure that the appointed local agencies become a truly integrated part of the communication project.

Westmark Information is part of Oriella PR Network, a network of independent PR and communication agencies, as the only Nordic agency. The network consists of agencies from more than 20 countries all over the world with special knowledge in IT and telecoms.

We are also part of Global Reach, a network of independent PR agencies with over 35 offices covering 50 countries worldwide.

Mikael Westmark, CEO

Publicerad 13 jul 2007 | Mikael Westmark | Kommentera

I lead the agency and also work as a communications advisor and coach.

For more than 30 years, I have been working as a PR consultant, communicator, corporate spokesperson and journalist. Today I use this knowledge to manage client projects within a variety of sectors - and not the least to train and support organizations and individuals to become better communicators.

At Ericsson, I was the company's global spokesperson on EMF health and safety ("radiation") and Corporate Social Responsibility (CSR). My work there also included strategic communication, media and message training, issues and crisis management, etc.

I was previously vice-president, partner and one of the two founders of PR agency Hill and Knowlton in Sweden, and before that at "OM Group", the Stockholm Options and Futures Exchange (today NASDAQ OMX).

E-mail: mikael@westmark.se
Phone: +46 8 522 378 01
Twitter: www.twitter.com/mikaelwestmark
Google Profile: www.google.com/profiles/mikaelwestmark

Anna-Karin Westmark, founder

Publicerad 12 jul 2007 | Mikael Westmark | Kommentera

I have managed communication companies during more than 20 years and founded Westmark Information in 1995. Today I mainly work as a creative strategist and copywriter, but also with writing counselling and quality assurance.

During my years in the communications industry, I have both driven and participated in campaigns across print media, radio, tv, web and direct marketing. Other agencies have also engaged me as a creative strategist and copywriter in projects requiring specific competence in IT, telecoms and finance. 

With a diploma from the Swedish Language Consultant program, I also work as a language expert with quality assurance and writing counselling for organizations with a need to improve the communication and writing skills.

E-mail: anna-karin@westmark.se
Phone: +46 8 522 378 02

 

Financial communication - let the numbers take part of your marketing

Publicerad 12 jul 2007 | Mikael Westmark | Kommentera

Good financial information is becoming more important for public companies with various stakeholders. The demand for transparency and clear financial reporting has increased and tasteful financial information can at the same time be a competitive advantage.

A clear and understandable annual report makes vital marketing material. It should be designed to meet information demands from all important target groups, whilst at the same time complying with current rules and regulations.

We can supervise the entire process of producing an annual report - from project management and text production to design and layout.

We can also act as part of a larger project before listing or selling a company, together with other financial, law or accounting advisors. This means that we can take an active part in creating a well-written, interesting and compelling prospectus.

And never forget to communicate on a regular basis with financial markets - between annual general meetings and quarterly reports!

Internal communication - engage your employees

Publicerad 12 jul 2007 | Mikael Westmark | Kommentera

A good internal communication program helps an organisation hold together and motivates its employees to work and act for the common good. A basic requirement is therefore that the employees are invited to become involved in what is happening within the organisation.

Our role is to support the management in creating and expressing the organisation's objectives, vision and core values. We propose the most effective communication channels, e.g. web, general meetings, CEO letters, etc.

We also act as coaches and help individual managers to become good communicators. The manager has a key role in expressing the challenges an organisation is facing and what is needed to reach the defined targets.

And do not forget that the external communication must be fully coordinated with the internal communication!

Brand management - lay the basis for your identity

Publicerad 12 jul 2007 | Mikael Westmark | Kommentera

The starting point for all communication is the brand. It personifies a company, a product or a service, creates an emotional bond with your customers, and is a competitive differentiator.

A stable and long-term brand must therefore be built properly.

We put together a project team for our clients with experienced brand experts and communicators. In close cooperation with the client, we first analyse the market conditions and build a knowledge inventory of the products, market trends, competitors, etc.

The result is a complete brand and design platform, with e.g. logo, design principles as colour scheme and typeface, and taglines when needed.

Creative marketing - do the unexpected

Publicerad 12 jul 2007 | Mikael Westmark | Kommentera

Do you want to create empathy for the company, awareness of a product, affect emotions, change attitudes, create knowledge, generate sales or collect data for a customer database? A properly-orchestrated marketing campaign will ensure that you reach set objectives.

We help our clients select the most appropriate marketing channel, e.g. direct marketing, advertisement in print media, web banners, etc.

We take full project responsibility and put together a suitable team responsible for project management, copywriting, design, illustrations, etc.

The essence of creative work is to reach your objectives by bringing out the messages in a new and preferably unexpected way. It takes courage to break conventions and you become successful by daring to challenge the status quo.

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