Westmark new member of the Public Relations Agencies in Sweden
Westmark Information has joined the Public Relations Agencies in Sweden (“Svenska PR-företagen”), an association with around 40 member companies. The association offers a venue for networking, exchange experiences and share new and useful expertise.
- The challenge for our industry is to let go of the traditional agency network thinking and instead co-operate more. To offer virtual teams with the best experts in various fields and complement the internal staff with outside consultants. We know already that it’s working. For several years, Westmark has selected expert teams instead of growing in a traditional way. Today, other agencies turn to us for e.g. video interviews and media training to extend their own competences, says Mikael Westmark, CEO of Westmark Information.