Westmark and Brands2Life Global Network support Tree-Nation to deliver pro-bono international PR programme
Tree-Nation, the worldwide platform to plant trees, has started working with Westmark, as part of the Brands2Life Global Network, to promote its projects in Sweden, raising awareness of the threat of deforestation to our planet.
Westmark is the Nordic representative of Brands2Life Global Network and 14 independent agencies from Australia, USA, Israel, Latin America and South Africa, will be providing PR support on a pro-bono basis.
This is the first time Tree-Nation has appointed an agency network for a global project, which will be coordinated by Canela PR in Spain.
Tree-Nation wants to position itself as the largest tree planting platform worldwide, with the results of this global campaign promising to raise brand awareness and ultimately start to reverse the devastating effects of deforestation.
Tree-Nation is home to 174 planting projects from 33 different countries around the world and has so far planted 5 million trees to make a positive impact on climate change, which is directly affected by deforestation. A single tree can offset up to 250 Kg of CO2 during its lifespan.
Maxime Renaudin, founder and CEO of Tree-Nation said “Tree-Nation is a social platform, and the more people who know about us, the more value we can bring to society through the reforestation of our planet. Thanks to this collaboration with the Brands2Life Global Network, we hope to plant 1 million more trees during 2020."
Mikael Westmark, CEO of Westmark said: “We all need to play our part as global citizens to better care for the world’s environment and understand that our actions have consequences. With the race against climate change reaching such a critical point, we didn’t have to think twice to provide our services to Tree-Nation and use our team’s skills to do good. We’re thrilled to be involved.”
Fiona Goldsworthy, Head of Global, Brands2Life, said: “As a group of like-minded, globally aware agencies, we have all been inspired by the work of Tree-Nation in its efforts to offset the effects of deforestation. We feel privileged to play our small part by working together to raise awareness of Tree-Nation’s plight around the world,”
The Tree-Nation account will be coordinated by Canela PR in Spain and supported by Brands2Life (UK), Brands2Life US (USA), Blackie McDonald Communications (Australia), Sherlock Communications (Latin America), EMC PR (Czech Republic), Highwire (USA), Shachar-MC (Israel), Red Ribbon Communications (South Africa), Canela PR (Portugal), Buman Media (Russia), Fabriq (France), Adel & Link (Germany), Candour (India) och Westmark (Sweden).
Tree-Nation is a reforestation platform that uses proprietary development software to connect citizens and businesses with plantation projects around the world. Founded by Maxime Renaudin, the Barcelona-based organization currently has more than 70 active reforestation projects. Since its inception in 2006, more than 118,000 users and more than 1. 500 companies have planted 5 m trees using their platform. For more information: https://tree-nation.com
About Brands2Life Global
The Brands2Life Global Network is a team of entrepreneurial communications agencies for brands that are transforming the world. We create powerful stories and deliver them with impact. The Brands2Life Global Network is a team made up of only owner-managed, world-class communications agencies who share our philosophy for achieving real business impact through powerful storytelling.
Our success is the result of longstanding professional relationships with senior talent in each region, built-up over 20 years, as well as our inherent flexibility to quickly bring together the perfect team to meet your requirements today and scale to deliver on your growth ambitions for tomorrow. Our international campaign experience combined with established local presence and market understanding enables us to deliver a seamless, and fully integrated international team for all clients.
Learn more about Brands2Life Global at https://global.brands2life.com/.