A study of the changing nature of journalism worldwide
In May and June 2010, the Oriella PR Network carried out a survey of over 750 journalists in 15 countries to see how digital media has changed the nature of news-gathering. The study finds that journalists are gradually acclimatising to the pressures of juggling the demands of web and print media.
Our third survey uncovers growing uncertainty over the future of print titles and increased interest in paid-content models. Over fifty per cent of the journalists surveyed believe their titles will shift to online-only. Meanwhile, publications are experimenting with smartphone apps, micro-payments and paid e-reader content to boost online revenues.
For the first time, the survey includes responses from publications in Eastern Europe, the US and Brazil - a genuinely international endeavour.
Click here to read more about the study.