Key takeaways from Mobile World Congress in Shanghai

The Brands2Life Global partner Tilo Bonow (CEO & Co-Founder of PIABO PR) was invited to speak at Mobile World Congress in Shanghai on June 26-28. His presence was a part of 4YFN (4Years From Now) Summit focusing on key trends and innovations in the areas of tech, mobile and digital ecosystems.

Westmark moves to Waterfront Building

After a few lovely years at the top of Hightechbuilding at “Hötorget” we now move the office to United Spaces and Waterfront Building. Still in the middle of the city and just a few meters away from Stockholm Central and T-Centralen.

New microsite for Brands2Life Global – the independent agency network

Westmark is the only Nordic agency within Brands2Life Global- a network of independent PR and communications agencies with partner companies around the world run by the reputable London based agency Brands2Life.

Can you sleep any better at 36,000 feet?

What do you do after conducting a thorough shake-up of a sleepy mattress market? You focus on new usage areas for the same technology, for example airline seats. Today our client Simba Sleep presented Simba Air-Hybrid, a new advanced airline seat where you can control the temperature, humidity and simulate weightlessness at an altitude of 36,000 feet.The Air-Hybrid prototype is developed after consultation with sleep psychologists and the world class footballer and Simba Ambassador Gareth Bale who spends a lot of time in the air. Time that he rather would have spent sleeping and recovering. Simba is now in final discussions with airlines who are keen to adopt the Air-Hybrid technology in aircrafts internationally. The next step can be other modes of transport including trains.