Today (9th May) is Europe Day. Historically the date marks the anniversary of the 'Schuman declaration' when the then French foreign minister set out his idea for a new form of political cooperation in Europe, aimed at ensuring peace and unity. While the day today may generate debate due to ongoing Brexit deliberations, many decades of close relationships spanning Europe should be celebrated – not least in the communications industry.
Anyone who has ever been to the Mobile World Congress knows that it is impossible to cover everything that this event showcases. As in previous editions, this year´s MWC figures have reached its peak: 107.000 visitors, more than 2.400 exhibitors and an endless number of news. It should last for a month in order to see everything!
Europe is often the first landing point for US firms expanding eastwards. Savvy global communications practitioners know the complexities of the market; multiple countries, many different languages, cultural sensitivities and nuances, an intricate and fragmented earned and social media landscape, regional hubs with particular areas of focus, and much more.
Tom Leighton is the CEO and founder of Akamai that manage approximately a third of all internet traffic. According to him, the internet would break without Akamai’s services. Joakim Jardenberg was one of the people that Tom met when visiting Stockholm.
Director Communications Nordic & Baltic Region, SAP
The Brands2Life Global partner Tilo Bonow (CEO & Co-Founder of PIABO PR) was invited to speak at Mobile World Congress in Shanghai on June 26-28. His presence was a part of 4YFN (4Years From Now) Summit focusing on key trends and innovations in the areas of tech, mobile and digital ecosystems.
It's soon summer and time for some relaxation - and to review all the tips on programs and apps that came in during the spring. We want to take the opportunity to share some of our favourites to work smarter and more effective.
After a few lovely years at the top of Hightechbuilding at “Hötorget” we now move the office to United Spaces and Waterfront Building. Still in the middle of the city and just a few meters away from Stockholm Central and T-Centralen.
Westmark is the only Nordic agency within Brands2Life Global- a network of independent PR and communications agencies with partner companies around the world run by the reputable London based agency Brands2Life.
What do you do after conducting a thorough shake-up of a sleepy mattress market? You focus on new usage areas for the same technology, for example airline seats. Today our client Simba Sleep presented Simba Air-Hybrid, a new advanced airline seat where you can control the temperature, humidity and simulate weightlessness at an altitude of 36,000 feet.The Air-Hybrid prototype is developed after consultation with sleep psychologists and the world class footballer and Simba Ambassador Gareth Bale who spends a lot of time in the air. Time that he rather would have spent sleeping and recovering. Simba is now in final discussions with airlines who are keen to adopt the Air-Hybrid technology in aircrafts internationally. The next step can be other modes of transport including trains.
Anka Wittenberg is the global Diversity & Inclusion Officer at SAP. When she was visiting Stockholm recently, we had a chance to sit down with her and talk about SAP’s strategic view on diversity.
The Simba mattress has quickly become very popular in England for its technical design, its price and extreme sleeping comfort. The mattress is made in a one-type-fits-all model, sold online and delivered directly to your door. Simba is now expanding to Sweden and the launch is managed by Westmark, the communications agency, in Stockholm.
There is a growing interest among companies to test their products in Sweden and other Nordic countries before moving on to the rest of Europe. Largely because we are far ahead in terms of technology and innovation. Brands such as Spotify, Minecraft, DICE, Avalanche, TrueCaller, and Angry Birds have focused world attention on us.
After a number of years with offices at Kungsgatan in Stockholm, Westmark has now moved to the top floor of the third of the “Hötorgshusen” skyscraper. The location is still central but the view of Stockholm is even more breathtaking.
Westmark is the Nordic member of the independent PR agency network Brands2Life Global. In this video from the 2016 summit in London, our partners around the world share their thoughts on Brands2Life Global.
On Monday February 22, Mobile World Congress is starting in Barcelona – the world’s biggest congress of mobile technologies. According to predictions, the 2016 edition will beat all possible records: more than 100.000 visitors, 4.000 journalists, 100% hotel occupancy, 13.000 temporary job positions and 400 million euros of associated spend in Barcelona.
Wishing all of our friends a relaxing Christmas and a peaceful New Year!
We know that visual communication gets even more important for companies and organizations of all sized and in all industries. Thetime when you could get around simply with logical arguments and plain paper is gone - today it takes more to inform, arouse and engage the audience.
With the help of the communications agency AGoodId, Westmark now has a completely new web site with a new look and feel. The new site is more readable with large pictures to highlight the texts.
So you want to expand your services and enter the Swedish market – or perhaps all of the Nordic countries? We are here to help you succeed. Westmark is a strategic communications agency with senior consultants and extensive knowledge of PR, information and marketing.The market conditions in Sweden, Norway, Denmark and Finland are very different, despite the geographical proximity. We have therefore established a network of knowledgeable Nordic agencies to extend our offering and create results in each local market. For some clients, we then serve as a Nordic hub to coordinate the program.
Westmark Information has joined the Public Relations Agencies in Sweden (“Svenska PR-företagen”), an association with around 40 member companies. The association offers a venue for networking, exchange experiences and share new and useful expertise.
Pride PR is the newest agency to join the Oriella network, further strengthening our offering in the Netherlands. Robbert Minderhoud, owner and CEO of Pride introduces the agency.
Technology trends come and go - and using technical jargon is tempting in order to show that you are on the edge of things. But the PR and communication industry has a responsibility to stay awake and don't get caught with the Abstract Noun Disease.
We’re pleased to announce that Oriella has added two new agency partners – Botica Butler Raudon Public Relations in Auckland, New Zealand, and Buman Media in Moscow, Russia – to our global agency alliance.
On a recent trip to visit long-time partner Brands2Life in London, Horn Group’s president and CEO Sabrina Horn caught up with Brands2Life co-founder Giles Fraser.
It's summer and time for some relaxation - and to review all the tips on programs and apps that came in during the spring. We want to take the opportunity to share some of our favourites to work smarter and more effective.
Last friday the 40th award ceremony of "Internationaler Deutscher PR-Preis", one the of mayor German PR awards, took place in the "Kurhaus of Wiesbaden", Germany.
See a video where Giles Fraser at Brands2Life talks about the Oriella Digital Journalism Study 2010
In May and June 2010, the Oriella PR Network carried out a survey of over 750 journalists in 15 countries to see how digital media has changed the nature of news-gathering. The study finds that journalists are gradually acclimatising to the pressures of juggling the demands of web and print media.
The global IT company Novell (www.novell.com) has selected Westmark Information for strategic communication and PR activities in Sweden. Novell, Inc. (Nasdaq: NOVL) is a leader in Intelligent Workload Management and helps organizations securely deliver and manage computing services across physical, virtual and cloud computing environments.