I have worked as a communications consultant, content creator and writer for almost 20 years.
I have a background as an IT entrepreneur, combined with a broad experience from the PR and marketing field within the IT/Tech industry from companies such as Atea, Microsoft and Unisys. But I also have experience working on agencies, as self-employed and from PR agencies such as Bite PR.
Today, I primarily work with PR, content, advocacy and media training, as well as with international public relations and public listings for start-ups in the IT and environmental industry. Advocacy by writing books is something that I also do as an assignment for companies and organizations.
I am also author of the books No Bull (2014) and Candy for the People (2009) that investigates food companies, their marketing methods and consumers' motivations. I lecture and debate in topics relating to child and adolescent health. I am a trained journalist from Poppius School of Journalism and have conducted studies in social sciences at Stockholm University.