Oriella PR Network expands with three new agencies
Published Dec 19, 2007
The Oriella PR Network, the alliance of communications agencies in 20 countries around the world, last month completed its first year of operation. New agency partners have been added in France and Poland during the year and several new marketing initiatives for 2008 are announced.
New agencies joining the network in 2007 include Ballou PR and Clipping-TU in France, as well as MDI Strategic Solutions in Poland which extends the network's reach into Eastern Europe. All three are fast-growing, independent agencies with specific expertise in the technology sector.
Oriella PR Network also launches a new website, www.oriellaprnetwork.com. The website showcases the alliance of 15 communications agencies across five continents. It includes background on all members, global PR best practices, and breaking news about Oriella partners. It also features the work of three companies who have used multiple Oriella agencies in 2007 - Kalido, Micro Focus and Webex.
"We are aiming to create the most effective international network of independent PR agencies in the world today," said Mikael Westmark, CEO of Swedish Oriella PR Network agency Westmark Information. "Many technology companies recognize the benefits of working with the best local agencies and prefer not to be tied to the limitations of a multi-national firm. Often local boutique agencies have difficulty scaling to provide clients a common standard of service and results on a multi-national basis."
About the Oriella Network
The Oriella PR Network is an alliance of 15 communications agencies in 20 countries around the world. Our partnership of independent agencies was built upon a set of global best practices and close working relationships not offered by others of its kind. The network was founded by Brands2Life and Horn Group with the support of agencies around the world with whom they have worked successfully on client projects - in some case for many years. Oriella partners exist in major and secondary markets throughout The Americas, Europe and Asia/Pacific.
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